February 1, 2017

The American Perceptions Initiative (API)— a project of The Heritage Foundation—conducts market research among adult Americans on a variety of issues and policy priorities to provide support for strategy and messaging. Market research is designed to explore the relevancy, credibility and support for the policies, concepts, messages and language used as well as the impact they have to create movement and action to support these policies and vision for America.

All of API’s market research is conducted in partnership with Vision Critical and Heart+Mind Strategies. Vision Critical is a well-respected research firm based on North America with research specialist that cover subjects including public opinion, health, technology, consumer goods, media and travel. They work with household brands, government bodies, not-for-profit organizations and the media to help them better understand their customers and stakeholders. Heart+Mind Strategies is an experienced and award winning consulting firm specializing in winning the hearts and minds of the people that matter most to their client’s success.

February 1, 2017 | Market Research on Legal Issues

Constitutional Justices: How to Talk About Supreme Court Nominations

Messaging Priorities

  • The Will of the People - Frame nominations in terms of the democratic process. Republicans waited on Garland so the people could speak through the election. Now they have spoken through the election of President Trump, based partly on the list of nominees he released. President Trump and the Senate have a responsibility to see that the people’s will is accurately reflected in the selection and approval of this justice. 
  • Constitutionalist – Americans believe that Scotus nominees should follow the Constitution. The best way to talk about a justice who follows the letter of the law is as a “Constitutionalist”.
  • Unbiased, Unpoliticized – Americans believe judges should be unbiased, and should not be treated as political pawns to be captured by one party or another. 


Overcoming the Filibuster: Public Perceptions of the Nuclear Option and Two Speech Rule

Source: Recommendations based off an online survey using a national representative sample of 1,031 U.S. voters conducted January 6-17, 2017 with a margin of error of ±3.1%.

About the Author

Elizabeth Fender Market Research Associate
Strategic Marketing

Related Issues: Legal Issues